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Each year, Traina develops a unique self-promotional piece that serves as a thank you gift to our clients and a keepsake that can live beyond the holiday season. This year’s theme: conservation.
We wanted to create something that not only delivered the message, but did so in a way that embodied the theme. We settled on an advocacy piece that did more than just deliver the message, but also reflected our love of our coastal city and provided some utility for the recipients.
We worked with illustrator Marco Goran Romano to create an image visualizing the relationship between our oceans, our coastal areas, sea-life and human life alike. Paired with the message, “We are all coastal citizens”, the final art was silkscreened on a 2021 calendar, reusable shopping bag and organic cotton T-shirts, creating a multi-use, multi-touch experience.