Men can get breast cancer too, 1 in 1000 men are likely to get this cancer. How do we raise awareness amongst men and help them easily check themselves?
Approach
As the recommended time to check for breast cancer is once a month, we decided to combine this with act men already do once a month- shaving their chest. We created an electric chest shaver that examines breast cancer in men.
Results
A case study for our new Philips razor that checks for breast cancer in men.
