Richmond, VA is nicknamed the River City. We have been working with Richmond Ballet over many seasons to build their reputation as an accessible performance option for Virginians. This season we were tasked to build a campaign around their signature show, Swan Lake.
Karnes Coffey’s diverse team seeks to engage versus present, create connections versus ephemera; and present uniqueness versus trends. We put the dancers underwater to literally and figuratively connect this performance arts organization with the Richmond community, for whom they have extensive student outreach programs, classes and public performances.
By combining underwater photography with the fluidity and beauty of the dancers, Karnes Coffey, with photographer Tom Maher, was able to create a compelling story to showcase the city and the dancers.