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Design a premium 'Charcuterie' sub-brand of packaging for Piller's Fine Foods.
We created a sub-brand that is well linked to the Masterbrand, while creating a clear distinction and elevated look over the Piller's regular product line. Handwritten typography is used to reinforce the artisanal quality and craftsmanship of the products and a distinct bronze colour palette is used to distinguish the sub-brand. Delicious food photography on pack adds taste appeal and inspires consumers to entertain.
The Piller's 'Charcuterie' lineup has been very well received by consumers and retailers. More premium products in distinct formats are being developed under the 'Charcuterie' sub-brand.