
- Agency
- Weaymouth Creative
- Client
- Piller's Fine Foods
- Designer
- Jennifer Weaymouth
- Michelle Barnes
- Category
- Food & Beverage
- Country
- Canada
- Title
- Piller's Charcuterie Packaging
- Agency
- Weaymouth Creative
- Client
- Piller's Fine Foods
- Designer
- Jennifer Weaymouth
- Michelle Barnes
- Category
- Food & Beverage
- Country
- Canada
- Title
- Piller's Charcuterie Packaging
- Photographer
- Fiocca Studio
- Creative Director
- Jennifer Weaymouth
- Set Designer & Props
- Catherine Doherty
- Food Stylist
- Adele Shaw
- Design Firm
- Weaymouth Creative
- Account Director
- Sally McConnell
Assignment
Design a premium 'Charcuterie' sub-brand of packaging for Piller's Fine Foods.
Approach
We created a sub-brand that is well linked to the Masterbrand, while creating a clear distinction and elevated look over the Piller's regular product line. Handwritten typography is used to reinforce the artisanal quality and craftsmanship of the products and a distinct bronze colour palette is used to distinguish the sub-brand. Delicious food photography on pack adds taste appeal and inspires consumers to entertain.
Results
The Piller's 'Charcuterie' lineup has been very well received by consumers and retailers. More premium products in distinct formats are being developed under the 'Charcuterie' sub-brand.
Contact Information
- Company Name
- Weaymouth Creative
- Phone
- 4168731644
- jennifer@weaymouthcreative.com
- Website
- www.weaymouthcreative.com
- Address
- Toronto, Ontario
CA