
- Design Firm
- Parallax Design
- Client
- Space Craft Joinery
- Designer
- Kellie Campbell-Illingworth
- Andrew Smart
- Category
- Branding
- Country
- Australia
- Title
- Space Craft Joinery
- Design Firm
- Parallax Design
- Client
- Space Craft Joinery
- Designer
- Kellie Campbell-Illingworth
- Andrew Smart
- Category
- Branding
- Country
- Australia
- Title
- Space Craft Joinery
Assignment
SpaceCraft is a kitchen design and manufacture business growing in size and reputation.
Approach
SpaceCraft design bespoke kitchen solutions tailored to their clients’ lifestyles, rather than just offering off-the-shelf ranges. We audited the market and competition, and helped define their brand personality, values and positioning. The resulting identity used tactile brown board laminated to pops of yellow, green and sky blue. Photography speaks to contemporary lifestyle rather than kitchen showroom. The website and advertising is built around real clients enjoying the hub of their home.
Results
Since the rebrand, SpaceCraft have experienced unprecedented growth in the number and size of commissions with the average project budget doubled. They are positioned as the architect and design community's preferred joiner.
Contact Information
- Company Name
- Parallax Design
- Phone
- +618 (0)8 8410 8855
- matt@parallaxdesign.com.au
- Website
- parallaxdesign.com.au
- Address
- 123 Sturt Street
Adelaide, SA
5000 AU