Design a campaign to create awareness on the decline of the bee population.
There is an alarming decline of the bee population worldwide. We need both, not only the bees that pollinate the crops but also effective means of controlling organisms that damage crops.
In order to create awareness to save the bees, the idea was to unite both sides of the discussion in their common cause. Using the mandala, a universal symbol of balance, people can reflect on how beautiful our world can be when we come together and appreciate the other side of the conversation.
The mandalas are constructed using components of nature such as bees, fruits, flowers and vegetables.
Thanks to our partnership with Whole Foods, our mandalas were displayed in the grocery stores’ produce sections and shopping bags, social media channels, and food network channels. The imagery will also include a link that drives patrons to our micro-site, beebalance.com, that encourages patrons to get involved and sign our petition to Save the Bees, Not Spray the Bees.