L’Os en Ville is a neighborhood bistro in Beirut offering a selection of Lebanese and French dishes to an urban and flavor savvy clientele. Our aim was to create a brand that reflects the harmony between the authentic cuisine and family recipes passed on from generation to generation, and the modern and trendy aspects of the bistro.
The brand we developed features two hero characters (a Lebanese and French character), a set of illustrated objects representing star elements of the bistro, and a lot of evocative and appetizing copy in Arabic and French, covering the walls, windows and mirrors inside the bistro. The restaurant's warm and friendly identity was carried across the entire bistro: from logo design, to signage, environmental branding, menu, packaging and various brand collaterals, and even food presentation suggestions.
The resulting brand identity has allowed L'os en Ville to present to his audience a welcoming and trendy Lebanese Bistro that fits perfectly in its trendy and young neighborhood. The inviting and warm brand identity reflects the personal attention given by the bistro to every customer in each and every dish served.
Sin El Fil, Rond Point Hayek, Noura Center 4th Foor, Beirut, Lebanon Beirut, Beirut