The assignment was to create a beverage addressing a societal or environmental ill about which each student was passionate. The beverage could represent either a poison (the problem itself) or an antidote. This student chose to address sexual harassment and assault of women.
RespectFULL Pints is a beer that encourages men to step up as allies in environments where women commonly feel unsafe.
The matte black label with vibrant accents is inspired by the nightlife — a particularly dangerous environment for women — while the tagline, "Pour a controlled one," is rendered to look handwritten, recalling derogatory graffiti in bathroom stalls at a bar. Instead of sharing names and phone numbers of girls to harass, these scrawls feature phone numbers of sexual assault support services, names of women in high-profile sexual harassment and assault cases, and statistics about rape, consent, and harassment.
Project was voted best in class by peers and instructors.