The project description was to create a 3 part advertisement and a social media campaign for their advertisements of Lea & Perrins Worcestershire sauce. The goal was to drive awareness to the brand, reach a younger crowd and show how Lea & Perrins Worcestershire sauce can set their cooking apart.
Lea & Perrins Original Worcestershire Sauce helps combines the finest ingredients and helps you prepare food, aromatic with garlic, tangy with vinegar & tamarind extract, spicy with chilly, and sweet with molasses. These ingredients take you to an adventure in your mouth, without having to leave your kitchen. This is the inspiration behind the campaign, ADD A DRIZZLE OF ADVENTURE. Each ingredient used to make the sauce is shown as an instrument for adventure sports like chilly as a wakeboard, molasses as a kayak, and garlic as a parachute. The social media campaign uses the hashtag #L&PAdventures to share their own adventures in the kitchen. Programs used: Adobe Photoshop & Illustrator
The unusual pairing of garlic, chilly and mollasses with an adventure sport shows how a drizzle of the sauce can take your mouth on an adventure. #L&PAdventures hashtag is a fun way to share the users adventures in the kitchen. Home chefs, cooking enthusiasts and media personalities use it and allows for brand recognition among a younger crowd.