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Develop a poster campaign for RV Dealer Showrooms.
For drivers of a Tiffin Motorhome, each trip becomes a personal journey, placing them and their passengers in a different emotional state as they travel across the U.S. These posters use state initials to express the extended freedom drivers discover within themselves along the way.
The posters were part of a larger campaign (Print, Web) designed to promote the launch of the brand positioning Made to move you. As a result, Tiffin continues to be the industry leader of Class-A motorhomes.