Continuing a series of images to be used in new print ads and posters for Auto & Truck Services, a specialty independent automotive service center in Birmingham, Alabama.
Auto & Truck's master mechanics understand cars and truck like no one else. They speak the language. Using imaginative, eye-catching typographic illustrations that physically render the speech of cars felt like a surprising way to convey this notion.
By expanding on what Auto & Truck Services considers an art form, we've helped them stand out in an overcrowded, generically, and unimaginatively advertised category.