Develop a television commercial for Children’s Mercy Hospital, the Kansas City region’s premier pediatric hospital.
Every day, Children’s Mercy provides transformational care for its patients. We focused on one of these transformations as the basis of our television ad.
“Hudson” tells the story of a real Children’s Mercy patient, as narrated by his mother—creating an authentic and powerful message about the care the hospital provides.
The television commercial raised awareness for Children’s Mercy oncology care within the region.