For the Corporate Identity class, our goal was to take an assigned company, Colgate, and develop a new logo and campaign.

Colgate is an international brand with widespread recognition and over 200 years of history. Their oral care line makes up a vast majority of their profits and has global audience that transcends age and economical status. My aim was not to interrupt their successes, but rather create a new line that can exist in addition to their current products. Toothpaste is something virtually everyone owns but hides away in their bathroom. And for most, oral care is something that only happens at the dentist and in the bathroom.

I created an All Day Oral Care line of Colgate products that can easily travel with you anywhere your day takes you. Mints, flossers and chapstick provide continued healthy oral care during the day. The toothpaste and mouthwash gel nods to vintage Colgate while they fit in amongst other high end products on the bathroom counter. The result is a complete solution to all day oral care in packaging that you won't mind leaving out.