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LEVIA Lice Treatment is a lice removal company who also sells hair products for that purpose. The company wanted to differ‚ by avoiding the "kids and lice" graphics that is so common in that specific industry.
The approach was to appeal to the general consumers, not only the ones fighting lice. By creating a modern logo, with a clean and sophisticated cosmetic feel to it—LEVIA Lice Treatments achieved its goal of expanding its audience.
The products are purchased not only by consumers tackling lice but by anyone who wants to achieve a beautiful, healthy hair based on organic ingredients.