Assignment: AT&T’s Your Health Matters program supports Stamp Out Stigma, a program dedicated to bringing awareness, resources and support to those who have mental illnesses. This campaign encourages employees to speak up for mental health in an effort to remove the stigma associated with mental illness.
Approach: Mental illness is a serious subject, but there are many positive messages to share when we are more open about discussing it. For example, half of us will have a mental health issue during our lifetime. But 90% of those who get help are able to significantly reduce symptoms and improve their quality of life. This poster was created to draw interest from across a busy space and encourage people to visit the accompanying table of information. The simple smile gives a positive first impression. As the viewer approaches the poster to get to a place where they can read the copy, the positive call-to-action is primary associated with the smile. But upside down the poster speaks to the serious side of mental illness and its prevalence.
Results: Many employees visited the tables stocked with information on mental health. AT&T saw an increase to 11,265 employees who went to the AT&T/Your Health Matters Stamp Out Stigma site and took the pledge to speak up for mental health. There was also a strong increase in engagement and traffic to the Your Health Matters community site: 802 more content views and 10,156 more community visits than the previous year.