This project required us to combine a letter form with an object and to make it look as one was part of the other.
When I was looking up images of objects, I came across a Vespa/scooter. I thought the letter J would be a great fit as it goes along the same shape as the front of the scooter. Originally, the arm of the J didn't look right, but after changing the font, I was able to find one that looked like it was the handle of the scooter.
The logo came out with the perfect blend of letterform and icon, including the text underneath.