In 1992, visionary planners transformed an abandoned Munich airport into an “eco-utopian” community. Concrete runways were replaced with tree-lined bike paths. Today, residents of this carless district invest in projects that directly benefit the community.

One of the products born of this unique community concept is Blütenhonig aus der Messestadt. Every year, only about 30 jars of this honey are produced – and none are sold or exported outside of the community.

A product with such a rich story offered an exceptional opportunity to bind past, present and future together through an equally rich and distinctive design concept. It seemed only natural, then, to hearken back to those long, thin lines of one-time runways and taxiways to create the label and supporting brand identity presented here.

The honey has become a focal point within the community that represents their dedication to a new way of urban planning, and a special treat for those outside who happen to receive a jar.