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General Electric wanted to show the world that it had become the world’s first "Digital Industrial” company through innovation in data and knowledge-sharing and its global scale technologies.
We built an engaging set of long scroll experiences wrapped into a single cohesive microsite. Focusing on content, storytelling and interactive support elements, we were able to help demonstrate and visualize GE’s Digital Industrial messaging in a more immediate way.
The site set a new bar in what could be done with financial report websites. The client was thrilled with the results which helped position them as a leader in digital technology.