Backwards Design. As an exercise in lateral thinking, this project will be approached from a different point of view. You will be given a pre-existing package die, decide what kind of product will work in it, name the product, create a logo and design the details of the package.
Approach
Given the circle window on the front, I needed the package to contain something that made the window purposeful. Most clothes are on a hanger for you to feel and touch before purchasing, however clothing that is packaged lends itself to be more of a gift.
Results
Baby costume gift box set encased in memorable packaging that you can easily take with you to a baby shower. The movement in the logo is implemented in the movement of the illustrations that wrap around the entire package. This package would be found in hospital gift shops, your local Target, and Walmart.
