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The maximum cola, Zero Sugar Pepsi® limited edition black can was created for Shanghai Fashion Week Autumn/Winter 2018. The can’s design celebrates the collaboration between the fashion world and Pepsi’s “live without compromise” attitude the creative direction of the can was inspired by Shanghai Fashion Week’s theme of “Integration and Origin”.
A minimal and sophisticated design, It blends with traditional chinese decorative elements, Colors and patterns. Hand-crafted illustration impacts the consumer and resonates emotionally, blending “illustrative art” within the context of packaging design. Reshaping the world of fashion, it creates an iconic and aspirational aesthetic that challenges traditional concepts of modernism and resonates with the consumer.
Pepsi celebrated the collaboration with Shanghai Fashion Week AW2018 by providing unique consumer engagement and launching a limited edition Pepsi Black can. At Shanghai Fashion Week venue, consumers were embraced by Pepsi experiences, including Pepsi booth, Pepsi video, Pepsi lightbox, and the great taste of maximum cola, Zero Sugar Pepsi®.