This boutique development was made up predominantly of studios and one-bedroom apartments, with no car parking. In the inner suburb of Woolloomooloo near housing commission residences, the neighbourhood has had a reputation as being generally gritty.
Hoyne worked closely with Catylis Properties to mitigate potential negative perceptions into positive assets. With a central location, close to both the harbour and the Domain, a stone throw from the city, and the potential for stunning product – our plan was to market this to young urbanites. Hoyne leveraged the proximity, convenience, nearby amenity and outstanding walkability score to create the name Scout.
Urbanites did flock to Scout (by foot or bike) and 90% was sold on opening weekend.