White Labs is the industry leader in liquid yeast for the brewing and distilling industry. The release of a new, innovative packaging process—the first pitchable yeast grown and delivered in the same package—required the right design to underscore the brand’s forward-thinking approach to brewing and distilling.
Our PurePitch name and package design signals their revolutionary manufacturing method, which grows and delivers yeast in the same package, never exposing it to the external environment.
The packaging design was widely embraced by both the clients and the industry. “We know our customers love our homebrew vials, but with the new packaging we anticipate increased breathability, a longer shelf life for the yeast and increased product consistency,” said Chris White, president and CEO of White Labs. "The PurePitch packaging allows for easier storing and merchandising,” says Neva Parker, head of laboratory operations at White Labs.