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The Vans Pro Classics look like classic Vans, but their stronger sole grips make them the perfect shoes for modern skateboarders. The goal of this project is to differentiate the Vans Pro Classics from classic Vans for skateboarders by advertising the uniqueness of their strong waffle sole grips.
A Vans print campaign showcases animals with naturally strong grips to promote the strong grip of Vans Pro Classics.
Skateboarders resonate with the imagery of the print campaign, becoming more inclined to search for and purchase the Vans Pro Classics.