PPK, USA (On behalf of the National Pediatric Cancer Foundation)
Art Director
Xavier Rivera
Category
Print
Healthcare
Country
United States of America
Award
Silver
Agency
PPK, USA
Client
PPK, USA (On behalf of the National Pediatric Cancer Foundation)
Art Director
Xavier Rivera
Category
Print
Healthcare
Country
United States of America
Title
Pill Necklace Ad
Creative Director
Michael Schillig
President
Tom Kenney
Main Contributor
Michael Schillig & Xavier Rivera
Executive Creative Director
Dustin Tamilio
Copywriter
Michael Schillig
Associate Creative Director
Trushar Patel
Account Supervisor
Elizabeth Knight
Account Executive
Brenna Wenger
Account Director
Jess Vahsholtz
Assignment
PPK has been a longtime supporter of the National Pediatric Cancer Foundation, creatively helping to promote their efforts to fast track a cure for childhood cancers. In this case, we were tasked with creating an ad for ourselves, as part of the National Pediatric Cancer Foundation’s special annual event called Fashion Funds The Cure.
Approach
The ad was running in a program at the Fashion Funds The Cure event and we wanted to convey our steadfast support for the National Pediatric Cancer Foundation in a “stylish” memorable way. So, we formed a necklace out of pills to reinforce the NPCF’s mission to fast track less toxic drugs for kids and put childhood cancer out of fashion forever.
Results
The ad was definitely seen and talked about, since people couldn’t help but notice this distinctive image, which really stood out from other more traditional pediatric cancer ads in this program.
