Toblerone is an iconic brand famous for its unique triangular design. Its brand icon, the Matterhorn Mountain symbolizes its Swiss provenance and was the original inspiration for its shape. We were asked to modernise the portfolio as Toblerone had become tired and had lost some of its bold character.
Approach
We enlarged the Matterhorn from molehill back to mountain and overlaid the wordmark to add dimension and epic scale.
Results
Combined with modern ingredient visuals and clear variant colour coding, Toblerone’s inspired redesign has created a stronger, more iconic and epic brand, with the Matterhorn firmly reinstated at its heart.
