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EVA Air has been given some of the most prestigious awards in the airline industry; however, while they were named one of the world’s top 10 airlines, hardly any North American business travelers know who EVA Air is. To compete with more well-known international airlines, EVA needed to generate a dramatic increase in awareness and preference among North American audiences, particularly U.S. to Asia business travelers.
To launch our campaign, we used graphic imagery that celebrated the bold brand colors and paid homage to the golden age of air travel. From posters to billboards to mall kiosks, social, and digital, the work turned heads in major markets across the U.S.
Our attention-grabbing campaign drove double-digit growth across KPIs of awareness (+24.5), brand favorability (+21.5), and fly intent (+20.6), driving a 2.3 percent sales uplift.