What makes Newport Beach stand on its own? What makes it different from Huntington Beach to the north and Laguna Beach to the south, or for that matter, the rest of the Southern California coast?
The assignment was to create an inviting, distinct identity for visitors and residents alike, one that celebrates both Newport Beach’s classic beach lifestyle and its modern luxury and style driven vibe. The brand promise: a Southern California fantasyland offering a taste of the perfect life.
A deep dive into research, exploring all of the city’s various neighborhoods and becoming well-acquainted with its quirky contrasts, we were able to ascertain what makes Newport Beach tick.