Launch of the new Chinese car brand in Ecuador, we highlight the features to the fullest.
Approach
Launch of the campaign "The new Chinese power is Baic", enters the Ecuadorian market, highlighting its attributes and with an additional element a 100% technological character that takes the brand to the future.
Results
We see the results tangible in knowledge of the brand and in sales, in less than a year we managed to be within the first 4 in market share with respect to Chinese cars, always one of the best brands nationwide.
