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The world knows “It’s hard to stop a Trane,” but what they don’t know is the lengths Trane goes to tests their products. Every Trane is tested in the harshest conditions imaginable and it was time they got credit for it.
The environments Trane creates to make products that run through anything is truly indescribable. That’s why we didn’t even try. Instead of talking about the unrelenting barrage of tests, we wanted to make the audience feel like they were experiencing the extreme range of weather and torture firsthand. The combination of striking visuals, sound design and driving, staccato music puts viewers right into the action— creating a commercial as unstoppable as the product itself.
Initial results show a 9% increase in brand awareness, 11% increase in preference, and 7% increase in purchase consideration. But more importantly, the campaign was embraced by the badass engineers and employees who work on these products every day.