Create a mural to be displayed at the home stadium of the Los Angeles Football Club that would demonstrate that our client Toyota supports the team in a way that would emotionally resonate with passionate Angeleno soccer fans.
Approach
We needed to find a street-wise way to authentically tap into the Hispanic passion for soccer while integrating the well-known LAFC mascot, the falcon.
Results
The hand-drawn mural proudly hangs at the stadium entrance as a reminder that you can replace most things in life, but not your favorite soccer team.
