For Super Bowl 50, INNOCEAN USA produced three Hyundai commercials that ran during the game. Though an NFL team won the Super Bowl, Innocean won the ad game by taking the #1, #5 and #6 place on the USA Today Ad Meter.
Approach
In light of that accomplishment, INNOCEAN USA crafted a promotional book to break down the process leading up to the big day. It’s over 50 pages of artwork, strategy, and the inspiration behind the agency’s highly successful Super Bowl presence.
