Fat Brain Toys hadn't updated their logo since 2004. They tried to design the new logo internally, but had stalled out being too close to the project. We were hired to bring an outside perspective to the process. Appealing to an audience with preschool children in their lives, they needed a logo that spoke to that audience. The new logo is simplistic and child-like without being too cartoonish, and also needed to work very small on packaging and their own line of toys.