Our objective was to create a distinctive poster for Brew Detroit that would announce to the public that this new craft beer brewery would be opening in November.

We wanted to do something very simple and graphic that would communicate in a cool way how this brewery was going to literally change the way people saw the Motor City. Long known as the capital of the auto industry, Brew Detroit intends to make the city equally famous for craft beer. What better way to illustrate this than to take the Detroit skyline and subtly turn the buildings into beer.

The client loved how we showed Brew Detroit’s passion for beer by turning the Detroit skyline into a row of beer bottles and cans. In fact, the client even wants to paint a big mural of this image inside the brewery and also use it on t-shirts.