The goal of the project was to redefine the way Pinball expositions are displayed and branded. The brand needed a cohesive look that overall would translate communication from both a gamer heart, to a family outing.
Panic takes inspiration from the heart of gamers who love pinball machines. The logotype and typefaces take character by the flipper that hits the pinballs, while the copy makes the games how bring excitement to the audience. The colors chosen mimic that of a pinball machine and bright colors that inter put the rush of euphoric panic when you know you’re winning the game. The idea was to make the audience feel alive, bright, and embrace the inner child-like excitement and rush a pinball machine can give.
Panic speaks to a wide range audience. Designing for a game that never dies, and redefining how they are branded. From cohesive touch-points, to exciting colors, Panic speaks a successful expo.
Texas State University
601 University Drive School of Art and Design + JCM Building San Marcos, Texas 78666 US