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When National Tequila Day fell on a Monday, the most boring day of all, Cuervo stepped in to allow people to let loose.
In keeping with our “Tomorrow Is Overrated” campaign, we replaced water with tequila in drinking and water fountains around Los Angeles. So, when people went to get a drink, they were surprised to find not the bland taste of water but the intense hit of Cuervo Especial Silver.
Jose Cuervo helped people truly live in the moment and enjoy National Tequila Day, even when it falls on a boring Monday.