VANS was sponsoring a Kustom Kulture art show that was being hosted at the Huntington Beach Art Center. It also happened to be going on during the busiest tourist time in the city – The US Open of Surfing. To promote The Kustom Kulture Art Show we created a poster series featuring language and artwork that paid homage to the era of the Kustom Kulture art movement. The posters were displayed all throughout downtown Huntington Beach and even on the beach itself. The posters effectively raised awareness of The Kustom Kulture Art Show among the million surf fans frequenting the area. As a result, the Huntington Beach Art Center had their biggest opening night ever for an art show.