Balcones Resources specializes in recovering resources through traditional recycling, document destruction and alternative energy. Balcones designed a SingeCycle recycling program to encourage maximum participation in recycling efforts. SingleCycle eliminates the need to separate recyclables into different containers by providing sorting services at company facilities. However, the program faced a serious issue – the number of contaminated bags or bags containing non-recyclable material, increased in frequency. When a bag is contaminated, it must be discarded in entirety, hindering the goal of the program. The Balcones Resources project involved creating a campaign to educate consumers on proper recycling habits, encourage participation and raise awareness of the brand. Multiple pieces of collateral were designed to educate consumers in a fun yet effective method. Posters and decals were created strategically for placement in key areas to remind and encourage participation. These items informed users of acceptable recycling material. Brilliant, eye-catching truck wraps helped enhance brand awareness, further strengthening the program. The campaign proved successful in decreasing contamination.