Poster and Brand Identity for a non-profit organization.
Buffalo Transportation Equity is a non-profit civil rights organizations that advocates for transportation justice in Buffalo, New York. Quality transportation options are a lifeline.
Transportation not only connects us to jobs and economic opportunities, it plays a key role in access to quality housing, schools, and health care, all of which are crucial for families trying to get ahead in life. The 3d letter "B" is meant to be a concrete tunnel. If you flip the letter "B" upside down vertically, you'll note that the logo itself is of a bridge.