Sorry, full access to our website is available to Only!
Become a Member today and get benefits listed below.
With over 68,000 members, BCS is an organisation that helps to make computing better for everyone. BCS supports people working in the IT industry, engaging audiences with the latest thinking, developments and cultural issues. To reinforce BCS’ standing as the authoritative forum for discussion, they needed a campaign around three areas where IT is impacting society – Ethical use of Data, Artificial Intelligence and Cyber Crime.
By questioning the trust we put in the tech systems controlling our world, and seeding the idea that the ‘truth’ is open to interpretation, the campaign urges us all to engage in the debate and help shape a better future.
Applications were chosen for their relationship to key issues. The blocked style alludes to redacted passages of text and covert messaging, giving it a secretive appearance.
The campaign is beating industry averages across VTRs, Click Through and Engagement Rates.