The assignment was to create a campaign featuring three print ads for Propel flavored water. The main idea behind this campaign is that people want to self-improve and increase both the quality and duration of their workouts. Therefore, it is important to show that drinking Propel would achieve both of these goals.
Approach
The ads display the copy "Make Your Workout Last This Long" on a series of long landmarks that can be found outside. The body copy explains that Propel's unique blend of vitamins, minerals, and electrolytes will help you keep your workout going as long as you can.
