To design a typeface and poster, which—when unified, convey an environmental message.
The typeface explores the reversal of form and counter form areas within each letter. Its organic contour is inspired by a teardrop shape. Given its high contrast and abstraction, the message is intentionally concise.
The poster conveys water as a valuable natural resource, or perhaps a tear of emotion. The form of the "o" is meant to imply interdependence, emphasized by color.