The task was to come up with a campaign based on brand values. In this case, Malin + Goetz came up as a brand that wanted to make people look their best.

We brainstormed about what things become better with time: wine, cheese, and many more. Until we got to technology, and specifically: pixels. So it became clear, pixels get smaller and smaller to provide a smoother look on screens. And that's when we chose a well known personality from pop culture who has been through a smooth improvement with the years: Mario.

Teachers were very happy with the results and the simplicity of the message.