Single serve coffee machines are absolutely storming the coffee industry, but these systems generate significantly more waste than other methods. OneCoffee capsules are made with 90% biodegradable plastic, a definite step in the right direction. The OneCoffee brand needed to reflect that clearer thinking, and set the product apart sharply from the competitive set.

The logo has a Zen-like spontaneity, tempered by a clean symmetry of form. The packaging layout is open, airy, and clean. The colours are bright and vivid, denoting the strong quality of the flavours and the worldly character of the roasts. The type, meanwhile, is hand-rendered and playful, underscoring the human, organic nature of the product.

OneCoffee has since been picked up by retail giants like Choices and Nesters, and received a lot of positive PR in the process.