For commercial builders, efficient site management is critical to success. Total Tool was created to support that success, supplying commercial builders with a deep inventory of tools and safety supplies along with a breadth of services that includes repair, rental, rigging and training. Established almost 40 years ago, the company has continually strived to provide custom solutions paired with expert, industry-leading customer service. Unmatched dedication has made Total Tool a trusted partner within the industry. The brand, however, did not represent the professionalism of the company, nor did it give the company credit for the quality of service it provides. Cue was approached to give the brand a new identity and expression, one that would stand strong among industry peers and reflect the brand’s positioning: Exceeding Expectations.