Results? 6.2MM impressions overall—a lot for the local Goodwill—with nearly 10,000 landing page visits. Almost 5,000 verified store visits attributed to mobile marketing, a dramatic increase.
The press took notice, too, including extensive coverage of the campaign in Adweek, The Muse and The Drum.
And now lots more young women think of Goodwill as a resource for “fashion.”