When you’re welcoming an influencer to your brand of better, that welcome itself needs to be spectacularly better too. So we decided to take a personal approach and act more like a friend than a brand: instead of a typical welcome email with a pdf attachment about brand guidelines, we sent a welcome gift demonstrating our brand and the content we hoped to create together. And later, we said “thank you” by giving the influencers bespoke gifts curated with the knowledge we gained from four months of a close, mutual partnership.
We started with a welcome gift that both introduced our brand and the journey ahead. Each contained a handmade card with a personal, handwritten message; a keychain for collecting engraved tokens of places travelled; a custom-printed canvas map for embroidering routes taken and memories made; and a screen-printed tote made of recycled ocean plastic, all wrapped up together in bespoke, personalized packaging.
We then concluded the partnership and campaign with individual thank you gifts handpicked for each influencer. For the eco-conscious traveller based in Hawaii, we selected a luxe yoga mat made from recycled wetsuits with a custom-embroidered strap, coupled with a custom-engraved aromatherapy travel necklace. For the New Yorker who loves color, we transformed the content she made with us into a bespoke coloring book and included a personalized pencil case with premium color pencils. We also created a bespoke coloring book for the dermatologist and mom of four, together with matching family bracelets that spell “better together” in beaded morse code. Finally for the photographer and adventure traveller, we selected custom-embroidered outdoor blankets for both him and his dog, and a toy camera so his pup could be a photographer too!