The Reykjavik Art Museum is the largest art museum in Iceland, with three locations. Hafnarhús, the Contemporary Art Museum, Kajarvalsstadir, the Modern Art Museum, and Ásmundarsafn, a museum dedicated to the late artist, Ásmundur Sveinsson.
The identity unifies the three sites and creates a familiar, recognizable identifier for the institution.
The logo, a triangular prism – echoes the museum’s desire to attract and engage new audiences by avoiding a conservative visual language. Following the rotation of the prism, the logo is used in 4 different views, one for each individual museum and one institutional.
The logo can be understood as the museum's commitment to always bringing a new perspective to art in Iceland.