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Inspired by natural witchcraft, this all-natural line was named after an ingredient often used in herbal remedies, Bella Donna, which also means beautiful woman. Combining modern graphics with a medieval style, this brand conveys serenity, beauty, and mystery. It is appealing to a female target of 20 to 30 who enjoy natural high-end products and like to express their own inner magic. The earthy colour palette connotes the simplicity of natural products with no unnecessary chemicals used in this line of products. This brand quality will engage with new customers and keep them coming back overtime.