We worked with Tayport Distillery to develop a brand and a that wears its history, it’s family bonds and it's provenance on the very surface of the glass. At the heart of the brand - is its story. As incredulous, inspiring and crazy as a tale could be - it’s the life story of the Distillery’s founder Kecia McDougall. Charting transatlantic leaps if faith, the journey of raising a family, to the unpredictable and inspiring way in which she has coped with all the bumps in the road on the way to setting up the distillery and it’s flagship brand Never 25 (itself - a copyright issue turned good).
We knew the visual tone for the brand and its products had to be as imaginative and unique as their creator. We started out with only one direction, a single colour for guidance, Indigo Blue, owing to a life changing gift she had received from a stranger as a young woman (told you the story was crazy). From there we went about drawing, doodling, painting, splashing and mark making all the of unique elements of her story, of her life and her brand.
