Create a campaign for Misfits Market, an online Grocery Store that sells fruit & veggies at a discount because they are mishapen and don’t sell at grocery stores.
Approach
Insight: We love underdog stories because we feel like they need us.
Big Idea: Give unappealing produces a chance and turn an underdog into a champion.
Results
Encourage audiences to shed their prejudices through visuals and copywriting, subscribe to the misfits market, and give humble, unattractive produces a chance to appear in your kitchen.
